CREATIVE NOTE / REVUPP
A useful brief starts before the video.
Production works better when the business question is clear.
Define what the customer needs to understand.
Identify the audience, buying situation, main problem and offer. Choose one primary message rather than placing every selling point in the opening seconds.
Provide product evidence.
Share accurate product photos, details and approved claims. AI production must preserve the product's actual appearance and functions. An AI-generated character is not evidence of a genuine customer's experience.
Make variations purposeful.
Agree on hooks, languages, dialect, formats, duration and destination page. Vary a clear creative idea so the team can understand what is being tested. Review the final asset against the original brief before launch.
Start a creative project ↗